Brand: DERMO & FARMACIA
Location: México D.F., México
Objetive: To create a new dermo-pharmaceutical concept for department stores.
The main objective was to rejuvenate an old-fashioned and untrendy area within the existing department store space. For this, the image and the interior design of the environment have been radically updated.
The bases for the renewal of the entire image are underpinned in the search for a fresh, clean and relaxing environ- ment inspired by nature that enhances the feeling of well-being and health, but not doing without a trendy technological touch.
The wood in light oak, together with the white and the green chosen, reinforce the personality of the new environment. A spectacular videowall contributes to strengthening the backend of the space.
UNIQUE PROJECT ELEMENT
Especially original is the central structure of the shop that runs along the floor and extends along the ceiling. In addi- tion to identifying an area of promotional products, it acts as a focal element with great visual impact that particularly distinguishes this new retail concept.